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Web site text - getting the content right

The Internet may be a powerful advertising and information medium, but it's easy to get sidetracked by technical wizardry and graphics. Getting the verbal content of your web site right - what you have to say about yourself and your services, and how you say it - is crucial, and here The Write Line can help in two ways.

We can write your text for you from scratch. We will either come up with a completely fresh approach based on your brief or build on and adapt your current corporate literature. We'll be happy to work closely with a web designer of your choice, or recommend a design company to you at a level that suits your budget.

Or if you know what you want to say and have written a draft text, we can look over it for you and perform a simple 'copy doctoring' process. We'll make suggestions, propose additions or omissions, and change phraseology where necessary - all with the aim of making your text accessible, understandable and correctly pitched in terms of your target audience.

Whether you're using your web site as an online brochure, an information source or as a means of selling direct, The Write Line will help you polish your message and project yourself as you prefer.

Visit the following web sites to check out our work:

www.dti.gov.uk
www.dti.gov.uk/opportunities
www.e-venturing.gov.uk
www.e-venturing.gov.uk


www.domesticsprinkler.co.uk

Lessiters Chocolate
Ashdown Clinic
Thermal Engineering
Majestic Flowers
Two Oaks
Choice Travel

Tip: Get a response!

Think of a web site like a mailshot - a number of related items, targeted at a particular audience and sequenced with the objective of prompting a response - whether an enquiry or an order. If the web site does not prompt a reader to reply (or at least to bookmark it for future reference), it's not earning its keep. This is where punchy, response-focused text can make a real difference.

 

The Write Line
Tel 01707 882277
fax: 01707 888117
e-mail: info@write-line.co.uk