Direct mail is one of the fastest growing advertising media in the UK and is particularly appropriate for businesses wishing to exploit their customer database. It is targeted, meaning that you can focus your marketing only on those you've identified as most likely to buy your products or services, and it is measurable - you know how effective your marketing is from the response you get. It is also a one-to-one medium, enabling you to focus your communications in a convincingly personal way.

The Write Line specialises in direct mail copywriting. We can bring to your mailings the benefits of years of experience at the cutting edge of direct mail, from copy devices guaranteed to push up response to inside knowledge of the technicalities of the medium. For example, we can show you how to use personalisation to best effect; which incentives are appropriate for which kind of mailing; and the pros and cons of different kinds of reply mechanisms.

For everything from a simple standalone sales letter to a full-scale campaign (including advance shots and follow-up material, if required), call The Write Line.